Video of the Day | Coachella Preview Edition: Purity Ring

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Edmonton’s Purity Ring will bring  languid and danceable synthpop to the Coachella Valley this weekend, a much different scene for a band that normally performs in relatively small clubs. As brilliant desert sunshine bathes the Canadian duo and their self-made clothing, it will offer an interesting environment for a band whose darkly ambient melodies and electronic bursts more obviously fit into the shadows.

The 4AD band’s debut album, Shrines, was one of 2012’s standouts, earning critical praise and quickly building a fanbase across North America aided by constant touring. From that album, this is “Lofticries.”



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Behrnsie has a love for music that dare not speak its name. He attends many shows and can often be found counting out the beats for no discernible reason. He played alto saxophone in his middle school jazz band, where he was best known for infuriating his instructor when it was revealed that he played everything by ear, and could not in fact read music. He takes great pride that this is the same talent/affliction that got Tori Amos kicked out of the Peabody Academy. He does not live in his parents’ basement….except during the holidays.